Despite improvements in technology and logistics, bringing fresh produce into the United States and Canada is not without its challenges. Supply chain disruptions, rising costs, labor shortages and increased traceability standards can all impact how fresh fruits and vegetables eventually reach retailers and restaurants. 

For those who can navigate those turbulent waters, there are huge opportunities.

So, how does that happen? What are those Routes of Success? 

We often hear this catchphrase, “Where does our produce comes from?” But we rarely hear, “How does it get here?” These sessions explore the paths importers are carving to make that happen – from the agreements they seal to the communication that happens with growers and customers to ensuring the quality and safety of product from port to port and beyond. Our panelists share their insights across each unique region to help business leaders chart their own courses and thrive.