Connect With Fresh Consumer Media & Influencer Luncheon
Connect With Fresh Consumer Media & Influencer Luncheon
Wednesday December 11, Jacob Javits Convention Center
By invitation only and specifically for consumer media, this workshop and lunch brings together influential business journalists, writers, bloggers, registered dietitians and food and culinary experts to help them learn more about the produce world and efforts to increase produce consumption.
Speakers:
Stefanie Katzman, S. Katzman Produce
Mary Blackmon, THX! Dreams
Marion Nestle, Nutritionist, Author and Professor Emerita, NYU
Katie Calligaro, Foundation for Fresh Produce
Jill Overdorf, Chef and The Produce Ambassador
Follow the Show
Luncheon Info
Beginning at 11:00 AM
Wednesday, December 11, 2024
Jacob Javits Convention Center
Hall 1C
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With more than 5,000 produce and floral professionals attending, The New York Produce Show delivers tremendous opportunity to do more business. Reach the highest level of retail and foodservice buying decision-makers.
CONNECT WITH FRESH CONSUMER MEDIA & INFLUENCER LUNCHEON
AGENDA
WEDNESDAY DECEMBER 11, JACOB JAVITS CONVENTION CENTER
11:00 am
Lunch and networking
11:25 am
Welcome and Introductory Comments
Stefanie Katzman, Executive Vice President, S. Katzman Produce, New York
11:30 am
Sponsor Presentation: THX!
Mary Blackmon and Martin Casanova, THX! Dreams
Thx! Dreams, a socially conscious marketer of high-quality fruit, will share its mission of providing authentic connections between consumers and farmworkers – how shoppers can “do good” and help the person who picked their food simply by acting on their unique labels and buying the produce item.
11:40 am
Beyond Produce Prescriptions: The Politics of Dietary Choice
Marion Nestle, Author, Nutritionist and Professor Emerita, New York University
Marion, the Paulette Goddard Professor of Nutrition, Food Studies, and Public Health, Emerita, at NYU, will discuss the challenges of produce prescriptions, which are great but depend on access to the health care system and are limited in reach. She will address the politics of produce in America, from production to consumption, and will suggest policy changes that might make a positive difference in produce intake and population health.
12:00 pm
Practical Aspects of Health Influence & Produce Consumption
Katie Calligaro, Director of Marketing and Communications, Foundation for Fresh Produce
Katie will discuss how plant-passionate communicators can help improve health by encouraging readers and shoppers to incorporate more fruits and vegetables. The Foundation works to “improve the appeal of fresh produce as an integral part of people’s diets, supporting the development of infrastructure and supply chain solutions that provide easier access, and establishing strategic alliances that enable children and families to form healthier eating habits.”
12:20 pm
Q&A/Open Discussion (with all speakers/presenters)
12:35 pm
Demonstration: Unique produce items provided by S. Katzman Produce
Jill Overdorf, Chef and Produce Ambassador
Jill, who has more than two decades of experience as an executive chef, plus leadership roles in business, culinary and marketing in the produce industry, will be providing a hands-on demonstration of uncommon and unusual produce items. “We will look at how to get to Five-a-Day in the most fun way. We’ll explore the unusual through a guided tasting of several items available in the produce world that are not common but are flavorful and delicious.”
12:55 pm
Closing and Dismissal to Central Park and Exhibits