Join us on

Trade Show: Dec. 11, 2024
Conferences & Tours: Dec. 10-12

For exhibiting & sponsorship opportunities, please call 212-426-2218 or email us here

2024 NY Produce Show Schedule & Event Agenda

Tuesday
December 10, 2024

7:00 am – 8:00 pm
Registration & Badge Pick-Up
Sheraton New York Times Square

7:30 am – 4:30 pm
Global Trade Symposium
Riverside Ballroom, 3rd Floor
Sheraton New York Times Square
Pre-Show Event – Separate Fee Required

8:30 am – 4:30 pm
Foundational Excellence
NY Ballroom West, 3rd Floor
Sheraton New York Times Square
Pre-Show Event – Separate Fee Required

9:30 am
Sheraton New York Times Square (53rd St. side) -> Javits Shuttle begins

10:00 am – 5:00 pm
Exhibitor Badge Pick-Up
Jacob Javits Center 

10:00 am – 5:00 pm
Exhibitor Booth Setup
Jacob Javits Center 

5:30 pm
Sheraton New York Times Square (53rd St. side) -> Javits Shuttle service ends

5:00 pm – 6:00 pm
Rising Star Reception
(Invitation Only)
Metropolitan Ballroom, 2nd Floor 
Sheraton New York Times Square

6:00 pm – 8:00 pm
Opening Cocktail Reception
Metropolitan Ballroom, 2nd Floor 
Sheraton New York Times Square

Wednesday
December 11, 2024

5:45 am
Sheraton New York Times Square (53rd St. side) -> Javits Shuttle begins

7:00 am – 5:00 pm
Registration & Badge Pick–up
Jacob Javits Center

7:00 am – 10:00 am
Booth Set-Up
Jacob Javits Center

7:30 am – 9:45 am
Opening Keynote Breakfast:
Special Events Hall 1D
Jacob Javits Center

10:00 am – 5:00 pm
Ribbon Cutting
Trade Show Opening
Jacob Javits Center

11:00 am – 1:00 pm
Connect With Fresh Consumer Media Luncheon
(Invitation Only)
Jacob Javits Center

11:00 am – 5:00 pm
Chef Demonstrations
Jacob Javits Center

11:00 am – 5:00 pm
Industry Insights Stage
Jacob Javits Center

5:30 pm
Sheraton New York Times Square (53rd St. side) – Javits Shuttle service ends

Thursday
December 12, 2024

8:00 am – 4:45 pm
IDEATION FRESH
Foodservice Forum
NY Ballroom West, 3rd Floor
Sheraton New York Times Square
Post-Show Event – Separate Fee Required

8:00 am
Tour buses depart
Sheraton New York Times Square 
(53rd St. side) 

Industry Bus Tours
Rear of Hotel Lobby
Registration 7:00 am
Separate Fee Required

8:00 am – 3:00 pm
Manhattan Retailers

8:00 am – 3:00 pm
New Jersey Retailers 

8:00 am – 3:00 pm
Brooklyn Retailers

8:00 am – 1:00 pm
Hunts Point Produce Market

8:00 am – 5:00 pm
Philadelphia Produce Market